EP 197 - "Unapologetic" With Annalie Howling

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In this episode of “Finding Grace” I am joined by the brilliant Annalie Howling is a globally sought-after performance coach, trauma specialist, and now author of Unapologetic: Unshackle Your Shame. Reclaim Your Power.

With over two decades of experience, Annalie has worked with leaders in business, elite athletes, Hollywood, members of the Armed Forces, including ex-UK Special Forces, and private clients navigating transitions and challenges. But her work goes deeper than performance, it addresses the universal weight that underpins so much of human struggle: shame.

Annalie’s groundbreaking methods stem not only from her professional expertise but from her personal transformation.

By offering compassionate tools and practical advice, she empowers her audience to reclaim their confidence, foster healthy relationships, and live a life of freedom and fulfilment.

We were connected via another podcast guest.

In this episode you’ll discover:

  • The conversation explores the concept of “finding grace,” which Annalie defines as cultivating inner peace by not taking things personally and staying true to her own path.

  • Annalie shares her personal story of overcoming a violent childhood, abusive relationships, and self-harm, highlighting the transformative power of addressing shame directly.

  • EMDR (Eye Movement Desensitisation and Reprocessing) is explained as a powerful, body-based therapy for trauma, helping clients reprocess limiting beliefs and release shame.

  • The discussion highlights the five trauma responses, fight, flight, freeze, flop, and fawn, and how shame often arises from involuntary reactions, especially fawning and freezing.

  • Annalie emphasises that shame is a “root” issue, underlying anxiety and the inner critic, and that healing requires addressing shame at its source rather than just managing symptoms.

  • The book Unapologetic is part memoir, part manual, featuring raw personal stories and client experiences to help readers recognise and release shame, regardless of gender or background.

  • The episode critiques “good girl” programming and societal expectations, encouraging listeners to break free from perfectionism and embrace their authentic selves.

  • Annalie and I discuss the importance of building self-trust, listening to the body, and finding small moments of presence to foster self-compassion and resilience.

  • The conversation closes with encouragement to seek help when needed, embrace vulnerability, and remember that it is always possible to live a shameless, authentic life, no matter your past experiences.

  • She shares what’s supporting her and bringing her joy right now.

Annalie shares all this and more in this episode.

Do reach out to me to continue this conversation.

If you want to read the book, see what Annalie is up to you can find her here:

You can find me at :

 Thank you so much for listening please share, subscribe and review it’s greatly appreciated and I hope you find grace in your week ahead.

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